There is disclosed a method and apparatus for a user interface for page view zooming. The method comprises generating a default user interface including an electronic document. The method further includes receiving touchdown and hold data indicating that a user has interacted with a portion of the electronic document and beginning a continuous zoom process for that portion of the electronic document. The method further includes halting the zoom process once a user has released the touch over the portion of the electronic document and displaying the magnified document on the user interface. The method employs a similar operation to enable a de-zooming operation.