A vehicle braking force control apparatus includes a controller that performs a front-rear braking force distribution control in which the braking forces applied to the left and right rear wheels are controlled individually so that a wheel speed of each of the rear wheels is equal to a target wheel speed of the rear wheel, which is set based on a predetermined relationship between the wheel speed of the front wheel and the target rear wheel speed of the rear wheel, and that corrects the target wheel speed of at least one of the left and right rear wheels, based on a parameter related to a change rate of load shift amount in a vehicle transverse direction, so that the target wheel speed of the rear wheel on a ground contact load increase side is less than the target wheel speed of the rear wheel on a ground contact load decrease side.