Example methods, apparatuses, or articles of manufacture are disclosed herein that may be utilized, in whole or in part, to facilitate or support one or more operations or techniques for logo detection for indoor positioning for use in or with a mobile device. Briefly, in accordance with one implementation, a method may include extracting, at a mobile device, visual features from one or more images captured via a camera sensor of the mobile device; and estimating a location of the mobile device based, at least in part, on a match between extracted visual features and one or more brand-specific visual signatures associated with one or more points of interest of one or more known locations. In some instances, an estimated location of a mobile device may be refined based, at least in part, on at least one additional POI of one or more POIs of one or more known locations.