发明授权
- 专利标题： Cursor path vector analysis for detecting click fraud
- 专利标题（中）： 用于检测点击欺诈的光标路径向量分析
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申请号： US11778140申请日： 2007-07-16
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公开(公告)号： US08938395B2公开(公告)日： 2015-01-20
- 发明人: Barry E. Willner , Edith H. Stern , Patrick J. O'Sullivan , Robert C. Weir , Sean Callanan
- 申请人： Barry E. Willner , Edith H. Stern , Patrick J. O'Sullivan , Robert C. Weir , Sean Callanan
- 申请人地址： US NY Armonk
- 专利权人： International Business Machines Corporation
- 当前专利权人： International Business Machines Corporation
- 当前专利权人地址： US NY Armonk
- 代理机构： Moore & Van Allen PLLC
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06Q30/02 ; G06F3/01 ; G06F3/048 ; H04L29/06
摘要：
A system and method for detecting click fraud where data is received corresponding to a tracking of movement of a cursor on a web page. The movement of the cursor is associated with at least one vector. The at least one vector represents at least a portion of the cursor movement. A confidence level useable in the determination of click fraud is determined. The confidence level is responsive to analysis of the at least one vector representing at least a portion of the cursor movement.
公开/授权文献
- US20090024971A1 CURSOR PATH VECTOR ANALYSIS FOR DETECTING CLICK FRAUD 公开/授权日：2009-01-22