Aspects of the invention relate generally to ranking geographic locations based on perceived user interest. More specifically, a database of three-dimensional models of buildings or other architectural features may be used to determine the level of user interest in a particular location and accordingly rank, for example, geographic locations or web or map search results with local intent. For example, various signals such as the number of models created by users for a particular location, the number of clicks or requests for the models of the particular location, the number of POIs contained within or associated with the models associated with the particular geographic location, number of categories associated with a model associated with the geographic location, number of embedded views or views of the models associated with the particular location on other web sites, and the age of the models associated with the particular geographic location.