In some embodiments, techniques for modifying a profile may include associating a permissions level with a second user; responsive to detecting activity by the second user, increasing the permissions level; comparing the permissions level to a threshold; determining that the permissions level exceeds the threshold; responsive to determining that the permissions level exceeds the threshold, permitting the second user to modify a first profile data associated with profile associated with a first user; receiving a second profile data from the second user, wherein the second profile data is a result of a modification of the first profile data; associating the second profile data with the profile of the first user; and providing the profile of the first user to a third user, wherein the profile of the first user includes the second profile data.