In one embodiment, a method is provided for returning missed phone calls. In this method, a missed phone call is detected and a phone number associated with the missed phone call is identified. A physical button located on an apparatus is assigned to the phone number. An indication that the missed phone call is associated with the physical button is initiated and after which, a single selection of the physical button is detected. A phone call to the phone number is then initiated in response to the detection of the single selection.