A fixing device includes an endless flexible belt, a stationary pad, a rotary pressure member, and a reinforcing member. The endless flexible belt is looped into a generally cylindrical configuration extending in an axial direction thereof for rotation in a rotational, circumferential direction thereof. The stationary pad is stationarily disposed inside the loop of the belt. The rotary pressure member is disposed parallel to the belt. The rotary pressure member presses against the stationary pad via the belt to form a nip therebetween. The reinforcing member is stationarily disposed in contact with the stationary pad inside the loop of the belt for reinforcing the stationary pad. The stationary pad includes two or more contact portions spaced apart from each other in the conveyance direction, each generally extending in the axial direction of the looped belt and protruding toward the reinforcing member to contact the reinforcing member.