A system is provided. The system comprises a processor, a memory coupled to the processor, and an application stored in the memory. When executed by the processor, the application receives a plurality of first messages from a first plurality of handsets, each of the first messages indicating that one of the first plurality of handsets has installed a first ID, wherein the first ID is associated with a first ID provider, receives a second message from the first ID provider, the second message indicating that new content associated with the first ID is available, and in response to the second message, transmits a plurality of third messages, each of the third messages directed to one of the first plurality of handsets, indicating that new content associated with the first ID is available.