Aspects of customized delivery of content by a broadband gateway are provided. A broadband gateway may be operable to determine one or more characteristics of acquired content. The gateway may be operable to determine, based on the determined characteristics, whether the acquired content may be compatible with a device. In instances that the acquired content is not compatible with the device, the gateway may transcode the acquired content to make it compatible with the device. The one or more characteristics may comprise an identity or a type of a provider associated with the acquired content, a quality of the acquired content, power consumption associated with communicating the acquired content to a destination device, or power consumption associated with presenting or otherwise processing the acquired content on a destination device.