The invention provides a rubber composition for golf balls which includes (A) a base rubber containing a polybutadiene having a cis-1,4 bond content of at least 60 wt %, (B) an unsaturated carboxylic acid and/or a metal salt thereof, and (C) a benzimidazole of general formula (1) or (2) below wherein R is a hydrogen atom or a hydrocarbon group of 1 to 20 carbons, and m is an integer from 1 to 4, with the proviso that if m is 2 or more, each occurrence of R may be the same or different. The golf ball rubber composition of the invention enables a high-quality molded and crosslinked product having a suitable hardness and a high resilience to be obtained.