发明授权
- 专利标题: System and method for the measurement of retail display effectiveness
- 专利标题(中): 测量零售显示效果的系统和方法
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申请号: US11688281申请日: 2007-03-20
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公开(公告)号: US08965042B2公开(公告)日: 2015-02-24
- 发明人: Sergio Borger , Christopher R. Carlson , Arun Hampapur , Andrew W. Senior , Chiao-Fe Shu
- 申请人: Sergio Borger , Christopher R. Carlson , Arun Hampapur , Andrew W. Senior , Chiao-Fe Shu
- 申请人地址: US NY Armonk
- 专利权人: International Business Machines Corporation
- 当前专利权人: International Business Machines Corporation
- 当前专利权人地址: US NY Armonk
- 代理机构: Hoffman Warnick LLC
- 代理商 Matthew Chung
- 主分类号: G06K9/00
- IPC分类号: G06K9/00 ; G07F9/02 ; G06Q30/02
摘要:
The present invention relates to the measurement of human activities through video, particularly in retail environments. A method for measuring retail display effectiveness in accordance with an embodiment of the present invention includes: detecting a moving object in a field of view of an imaging device, the imaging device obtaining image data of a product display; tracking the object in the field of view of the imaging device to obtain a track; and obtaining statistics for the track with regard to the product display.
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