A method and apparatus for displaying a location of a portable terminal of another subscriber's by the calling party's portable terminal. This display occurs during a call without switching displayed screen windows or applications. The method includes a first portable terminal performing a call mode; driving a camera upon receiving location information of the other subscriber's terminal in the call mode to display an image photographed by the camera; and analyzing location information detected by a location detection unit and the received location information of a second portable terminal of another subscriber to calculate a distance between two terminals and displaying a location of the other subscriber's terminal on the displayed image when a direction of the calling party's terminal detected by a direction detection unit aligns with a direction of the other subscriber's terminal.