A user accessing a media service desires to find out more information about the media service by formulating a query, by operation of an input device, where a region of interest of said media service is selected by the user. The query is submitted to other users who are defined by various tiers defined by different types of criteria. The users belonging to such tiers respond back to the query with new information, which is rendered on the media device being used by the user. Such responses are then rendered on the media device of the user. Optionally, a computer assistance mode is operated where keywords are extracted from said communications between users, and such keywords a used to obtain additional results from a resource such as a search engine.