A multi-media method, system and apparatus are provided to optimize a network bandwidth and enhanced video experience. Each of a plurality of environmental views are encoded and the encoded multi-media streams are subsequently transcoded in accordance with respective encoding characteristics. The resulting video streams are then provided to a user for selecting preferred views. The user's multi-media preferential attributes are determined from the viewer's feedback. In response to the viewers' feedback, a video manager communicates to the cameras/encoders encoding characteristics and to the transcoders transcoding characteristics associated with corresponding encoded multi-media streams. A transport processor encodes for transport each of a plurality of the transcoded video streams and communicate towards viewers the transcoded video streams.