A transportation and storage system for a wind turbine rotor blade comprises a tip end frame assembly comprising a tip end receptacle and a tip end frame. The tip end receptacle comprises an upwardly open tip end-receiving space for receiving a portion of the tip end of the blade and having a supporting surface for supporting the blade, a lower surface allowing the tip end receptacle to rest upright on a substantially horizontal surface, such as the ground, and releasable retaining means for releasably retaining the tip end of the blade in the receiving space of the tip end receptacle. The tip end frame comprises an upwardly open receptacle-receiving space for receiving the receptacle and provided with positioning means for positioning the receptacle in the tip end frame. A base part defines a bottom surface allowing the tip end frame to rest upright on the ground.