Information processing techniques for managing user discovery requests in a computing system such as a socially-aware data storage system. In one example, a method comprises the following steps. A user discovery request is sent from a first client to a socially-aware data storage system. The user discovery request comprises a social score computed for the first client. A list of other clients associated with the socially-aware data storage system is received at the first client from the socially-aware data storage system. The list of other clients is based on the social score computed for the first client.