Access is provided for different types of media content provided by disparate publishers, and in formats corresponding to operating characteristics of respective user devices. As consistent with one or more example embodiments herein, media content access is filtered for users requesting access via different user devices, based upon characteristics of the device to which the access is provided, user subscription data and publisher-specific criteria. A user-specific storefront interface is generated for each of a multitude of users, based upon the filtering. Each storefront interface indicates media content that can be displayed at the device to which access is requested, and identifies media content to which the user does and does not have subscription access. The user-specific storefront interfaces are presented at respective user devices, and media content is delivered to each device in response to selections made via the user-specific storefront interfaces.