A user device receives consumer information from a consumer, where the consumer information includes preference information, demographic information, identity information, relationship information, and location information associated with the consumer. The user device provides the consumer information to a lifestyle application platform, and receives, from the lifestyle application platform, a consumer profile for the consumer based on the consumer information. The user device receives, from the lifestyle application platform, notifications, reports, and offers, associated with an enterprise and relevant to the consumer, based on the consumer profile, and provides the notifications, reports, and offers for display to the consumer.