Techniques for providing electronic content may include: identifying members of a social network that have a characteristic in common; determining a first proportion of the social network that the members compose; determining that a first member of the social network has the characteristic; identifying first content from the members that have the characteristic in common; and outputting second content from the social network to the first member. At least some of the first content may be included in the second content, and the at least some of the first content may represent a second proportion of the second content, where the second proportion is based on the first proportion.