An apparatus and a method for playing a plurality of moving images as one moving image are provided. The apparatus at a terminal includes a display unit for playing the plurality of moving images as one moving image and a controller for connecting the plurality of moving images through connection information for a respective one of the plurality of moving images to play the plurality of moving images as one moving image. The apparatus at a server includes a controller for connecting or converting the plurality of moving images as or into one moving image through connection information for a respective one of the plurality of moving images, and for performing a control operation to sequentially transmit the plurality of moving images according to the connection information in a streaming manner to a terminal, and a transmitter for sequentially transmitting the plurality of moving images to the terminal.