The present invention provides haptic steering wheel switch apparatus including: a haptic wheel housing unit disposed on a steering wheel of a vehicle; a circuit board unit disposed in the haptic wheel housing unit; and a haptic wheel device unit including a haptic wheel device actuator establishing an electrical connection with the circuit board unit and including a haptic shaft, a haptic knob connected to the haptic shaft and exposedly disposed on one surface of the haptic wheel housing unit, and a haptic wheel device sensing unit for detecting a rotating state of the haptic shaft, wherein the haptic knob achieves a rotary operation on a plane formed by the steering wheel of the vehicle, the haptic wheel device actuator moves in a longitudinal direction of the haptic shaft, and a button switch unit operating vertically and independently of the haptic knob is provided outside the haptic knob.