A method in one example embodiment includes identifying a power state and a battery level of a vehicle. The method also includes allocating power to critical applications (for example) in response to determining that the battery level is above a reserve threshold while the power state of the vehicle is engine-off. The method also includes allocating remaining power in excess of the reserve threshold to non-critical applications according to a power management policy. The power management policy may comprise at least one of a user power preference index and an application power preference index.