Concepts and technologies are described herein for transforming data into consumable content. In accordance with the concepts and technologies disclosed herein, a computing device can execute a transformation engine for transforming data into the consumable content. The computing device can be configured to analyze the data to identify relationships within data elements or other portions of the data. The computing device also can determine a visualization model to apply to the data and to choose a world based upon the determined visualization model. The computing device can obtain rules associated with the selected or chosen world, and can apply the rules to the data to generate the output. In some embodiments, the computing device can be configured to obtain and apply feedback to the output.