Several methods and apparatuses for implementing automatic exposure mechanisms for image capturing devices are described. In one embodiment, an orientation detector located in the device determines orientation data for the device. The automatic exposure mechanism projects an orientation vector into an image plane of an image sensor. Next, the automatic exposure mechanism adjusts an initial position of a metering area used for automatic exposure towards a target position based on the projected orientation vector. The automatic exposure mechanism optionally dampens the adjustment of the metering area.