A cleaning device for cleaning a cleaning subject, having: a first cleaning member that rotates in a predetermined direction, thereby removing toner from the cleaning subject; a first collecting member that collects the toner removed by the first cleaning member; and a second collecting member that is positioned downstream from the first collecting member in the predetermined direction and collects the toner removed by the first cleaning member, in which, a potential difference of the first collecting member relative to the first cleaning member is opposite in polarity to a potential difference of the second collecting member relative to the first cleaning member, the first collecting member has a potential equal in polarity to that of the first cleaning member, and the potential of the first collecting member is greater in magnitude than the potential of the first cleaning member.