An ink jet printing apparatus inhibits the temperature of a print head from increasing excessively while preventing significant density or hue unevenness from occurring in images, without the need for a complicated structure or complicated control. Thus, the temperature of the print head is detected, and the number of scans in which the print head is to stand by until start of scanning and a standby time for each of the set number of scans by the print head are set, on the basis of the detected temperature.