A mobile device for providing a shortcut in the form of tactile feedback based on a user touch input and a method controlling the same are discussed. According to an embodiment, the method includes displaying a user interface; receiving a first touch input to the user interface for selecting an item from the displayed interface, wherein the first touch input is for setting a shortcut interface of the selected item; displaying a virtual image corresponding to the selected item in a first region based on the first touch input; receiving a second touch input to the user interface for moving the virtual image from the first region to a second region or for selecting the second region; and setting the shortcut interface of the selected item at the second region based on the second touch input.