An automated method and apparatus for providing color selection capability to a user wherein a first display is generated on a display apparatus of an array of color family groups disposed in a plurality of rows and a plurality of columns. Upon selection of a particular color family group, a second display is generated comprising an enlarged display of a particular selected color family group and a reduced size miniature version of the array of color family groups. A third display may further be generated in response to selection of a color chip on the second display during which generation a color chip selected on the second display is caused to appear in an enlarged form in the third display.