Systems, methods, devices, and computer program products are described for generating an aggregated group profile of access terminal users in an identified geographic region (e.g., at an entertainment venue). A group profile request may be received for a set of mobile access terminal users in the identified geographic region. User profile information may be requested for each of the users. User profiles may be aggregated to generate an aggregated group profile. The aggregated group profile may be distributed (e.g., for use in selecting advertisements at an entertainment venue to reflect the users currently in attendance).