Systems and methods for user-initiated location-based services through messaging. Using a messaging client running on a communication device, a user transmits location information via a text and/or instant message to a recipient. The location information may be obtained from a GPS program or other location determining program accessible or installed on the user's communication device. A network identifier such as a URL is created based on the location information and is appended into the message. When the recipient selects the network identifier, electronic content such as a graphic map including the sender's location is displayed on the recipient's communication device.