A method and apparatus for providing content in a broadcast system is provided. Upon receipt of a request for synchronization from a mobile terminal, a set-top box creates a recommended content list based on user information received from the mobile terminal and delivers the recommended content list to the mobile terminal. The set-top box receives from the mobile terminal a content list, selected from the recommended content list and included in a Personal Information Management System (PIMS) updated using the recommended content list. The set-top box determines whether a user of the mobile terminal intends to view content from the received content list at a start time of the content. Upon receipt of view acceptance information from the mobile terminal, the set-top box sends a request for the content to a service provider at the start time, receives the requested content from the service provider, and provides the received content to the mobile terminal.