The described system and method provides for the auctioning of radio presets in a vehicle and loading radio preset information into radio preset slots of the vehicle including different types of presets and different sets of preset information corresponding to different preset zones. Multiple auctions may be conducted for each vehicle or group of vehicles, and the auctions may be based on a variety of factors such as different types of presets, different preset zones, number of vehicles, type of vehicles, etc. Once the auction or auctions are won, radio preset slots corresponding to the results of the auctions may be loaded into vehicles at the manufacturer, dealership, or upon the occurrence of a geobox trigger when a vehicle is determined to be inside a particular preset zone.