A method of processing an interactive service and an apparatus thereof are disclosed. The present invention includes generating a trigger, wherein the trigger contains a first identifier and a parameter, wherein the first identifier identifies an application to be launched, wherein the parameter contains a media time stamp and a content identifier, wherein the media time stamp indicates a current point in the playout of a content, wherein the content identifier identifies the content currently being viewed, wherein the trigger is passed into the application after the application is launched, and wherein the application delivers the content identifier to a server in order to identify the content currently being viewed; generating a broadcast signal including the trigger; and transmitting the broadcast signal.