Embodiments of the present invention provide a method, device, and system for highlighting a party of interest in video conferencing, relating to the communication field and capable of effectively utilizing network bandwidth and enhancing conference efficiency. The method includes: converting received audio and video signals sent by multiple conferencing terminals into multiple independent video images corresponding to the multiple conferencing terminals, and displaying the multiple video images through a display device; and adjusting display factors of the multiple video images according to obtained video image display priority signals, so that the multiple video images present different visual characteristics in the display device. The embodiments of the present invention are applied in video conferencing.