A method, an apparatus, and a computer program product for wireless communication are provided in which a UE is equipped to generate an expression associated with a wireless device for use in a peer discovery signal, generate an expression set from the expression, a first temporal frequency, and a first time duration, and transmit the generated expression set to a base station to allow the base station to broadcast each of the expressions included in the expression set at the first temporal frequency over the first time duration. Another method, apparatus, and computer program product for wireless communication are provided in which a base station is equipped to receive an expression set from a wireless device, process the received expression set to determine each of one or more instances of an expression, and transmit each of the one or more instances of the expression.