A system and method are described that provide television content broadcast system subscribers with convenient access to aggregated web feed content. In one embodiment, a television content broadcast system (20) maintains a database (21) linking one or more particular subscribers with one or more sources of web feed content. The television content broadcast system (20) downloads web feed content for a subscriber from the one or more sources associated with the subscriber, either at the user's request or to a cache (22). The television content broadcast system (20) sends the downloaded web feed content through a web content interface (30(2)) to a television receiver (41), or through a web content interface (30(3)) to a local memory (51) in a set-top box (50). In another embodiment, the television content broadcast subscribers also have accounts on a web content aggregation system (10). Web content aggregation system (10) retrieves web feed content associated with the user, and sends the web feed content to television content broadcast system (20) for forwarding to the appropriate subscriber.