The disclosed subject matter provides for fraud analysis for a location aware transaction. In an aspect, location information can be associated with historical fraud events. The location of user equipment can be analyzed against historical fraud information to facilitate determination of a fraud factor value. The fraud factor value can reflect a determination related to the likelihood of fraud occurring in the present transaction based on the historic fraud events at the same or similar location as the present location of the user equipment. The determination can be based on fraud rules. Further aspects provide for abstraction of the fraud factor to limit exposure of personal information associated with wireless carrier subscribers in fraud analysis for a location aware transaction.