Provided is an apparatus that includes a generation unit configured to generate image data based on a document read via a scanner unit and a first transmission unit configured to transmit the generated image data to a designated destination. The apparatus includes a transmission server, an instruction unit configured to instruct, according to reception of an uploading request to upload the generated image data to an external server communicable with the apparatus, the first transmission unit to transmit the image data to the transmission server and a second transmission unit configured to acquire the image data transmitted by the first transmission unit according to the instruction from the instruction unit from the transmission server, and transmit the acquired image data to the external server.