Provided is an imaging apparatus that is convenient for use with a combination of an optical finder and an electronic finder and is capable of minimizing manufacturing costs while preventing visibility in the finder from being lowered. In the EVF mode, a control unit 32 of a digital camera 10 moves members 18b, 18c, and 18d of an objective optical system 18 toward the subject along an optical axis L, and inserts a display unit 19 to a position of an imaging plane 21 with a distance between the member 18d and the imaging plane 21 secured to be long. In the OVF mode, the control unit 32 fixes the objective optical system 18 at a position determined in advance, and retracts the display unit 19 from a gap between the objective optical system 18 and an eyepiece optical system 20.