An audience selection type augmented broadcasting service providing apparatus and method is provided. The audience selection type augmented broadcasting service providing apparatus may include an augmented broadcast producing server to process a production process of augmented contents to provide the augmented broadcasting service, for broadcast contents, a broadcasting server to multiplex and transmit the broadcast contents and metadata for the augmented broadcasting service, and an augmented content receiving terminal to process the augmented contents based on the metadata for the augmented broadcasting service, while playing the broadcast contents.