In a vehicle floor tray thermoformed from a sheet of thermoplastic polymeric material of substantially uniform thickness, a central panel includes a reservoir that has plural elongate hollow baffles which act to elevate the foot or shoe of the occupant above fluid collected by the reservoir, and also act to impede lateral movement of fluid in the reservoir. Heights of first and second side panels, measured at their junction, are substantially similar to each other. The vehicle floor tray may be one of a product line of such floor trays having the same functional characteristics but substantially conforming to respective and differently shaped foot wells in different vehicles.