A coating agent to be applied and permeated into a print pattern of a water pressure transfer film has a main ingredient of a ultraviolet hardening resin composite containing a photo-polymerization monomer, a photo-polymerization oligomer and a photo-polymerization initiator, said photo-polymerization monomer has 3 or less functional groups and a volume shrinkage coefficient of 20% or less, said photo-polymerization oligomer has 10 or less functional groups, the coating agent further contains polyurethane beads having an average particle diameter of 5 through 50 micrometer and the polyurethane beads are blended at 15 through 100 weight part relative to 100 weight part of said ultraviolet hardening resin composite. This coating agent can impart a softness feeling and a wetness feeling to the surface of the decoration layer by the polyurethane beads.