A liquid crystal display which is a reflective liquid crystal display includes: a front substrate; a rear substrate; and a liquid crystal material layer disposed between the front substrate and the rear substrate, wherein an optical design is performed such that an extreme value of a liquid crystal applied voltage-reflectance curve in a state of being observed from a normal observing direction is shifted further to a lower voltage side than an extreme value of a liquid crystal applied voltage-reflectance curve in a state of being observed from a direction deviated from the normal observing direction, and wherein an anisotropic scatterer disposed such that a direction where scattering characteristics are the maximum is aligned with the normal observing direction is provided on the front substrate side.