A method for identifying assets is provided. The method includes illuminating an identification pattern associated with the asset with non-visible light. The identification pattern includes retroreflective material that represents identity information of the asset. The method further includes adjusting either a shutter speed of an image sensor, or a power of the non-visible light, or both, based on motion state of the asset. The image sensor is configured to receive response of the retroreflective material to the non-visible light. Furthermore, the method includes the step of identifying the asset based on decoded identity information. The decoded identity information is obtained by processing the response of the retroreflective material.