Disclosed is a method and corresponding apparatus to make use of hybrid-ARQ repetition factors as a way to differentiate service quality to various mobile terminals. Depending on a mobile terminal's subscription service class, such as the mobile terminal's PLMN, the mobile terminal may be made to use a particular hybrid-ARQ repetition factor. For instance, a mobile terminal of a high service class may be made to use a low hybrid-ARQ repetition factor, which may help the mobile terminal experience less downlink transmission delay and thus a higher downlink data rate. Whereas, a mobile terminal of a low service class may be made to use a high hybrid-ARQ repetition factor, which may cause the mobile terminal to experience more downlink transmission delay and thus a lower downlink data rate, and may further free up downlink transmission resources to facilitate better service for other mobile terminals.