A device discharges fragrance during the dispensing of toilet seat covers generally includes a retainer for holding the toilet seat covers and at least one scent reservoir. The scent reservoir is disposed in the inside of the retainer and in contact with the toilet seat covers. At least one opening is also disposed in the retainer and defines an opening for dispensing the seat covers and discharging fragrance.In the process of usage of the seat cover, a user removes the seat cover from the retainer by pulling the seat cover through the opening. The pulling of the seat cover creates friction on the scent reservoir and enables the fragrance particles to be released. The fragrance air flows out from the opening with the seat cover and disburses scented air into the ambient air.