Technologies are described herein for customized product display. A data structure schema is defined for describing product graphics, such as product images, and for defining how aspects of the product graphics should be displayed. Through the use of the schema, a product manufacturer can provide product graphics to an e-commerce merchant along with product display data formatted according to the schema that provides instructions to the merchant regarding how the manufacturer prefers the product graphics to be displayed. The merchant can then utilize the product graphics and the product display data to generate a product page for the product.