The disclosed embodiments include a system, method, and computer program product for implementing do-not-disturb feature during media content. For example, in one embodiment, the do-not-disturb feature is implemented on an electronic device during the playback of the media content based on user preferences, where the user preferences specify the media content that triggers the do-not-disturb feature on the electronic device. In response to the do-not-disturb feature being implemented, notification of an incoming communication is suspended during playback of the media content.