An image forming apparatus performs image formation of a target image with the use of a first color gamut as a standard color gamut for image formation. The image forming apparatus includes a storage section, a color conversion section, and an image forming section. The storage section stores a color expansion table indicating a second color gamut wider than the first color gamut. The color conversion section converts, when a color in the target image is present outside the first color gamut, a color value of the color in the target image to a color value of a coloring material used for image formation on the basis of the color expansion table. The image forming section performs image formation of the target image on the basis of the color value of the coloring material.